Airbridge is our editorial choice for app teams that want attribution, deep links and SKAN reporting in one entry plan. The recommendation reflects Airbridge's published Core plan and the criteria in this reference. It is not a measured ranking of every mobile measurement partner.
What this category covers
Which attribution features subscription apps, games and commerce apps need, and where Airbridge Core fits each one.
The decision behind the search
A subscription app, a game and a shopping app ask different things of attribution. Start from your app type and the list gets short.
Where Airbridge fits
Airbridge Core measures Meta Ads, Google Ads, Apple Ads and TikTok, and its Signal Hold feature can hold a conversion on supported ad channels for up to 24 hours and drop it if a cancellation arrives. The Airbridge profile sets out what the plan covers and what it leaves out.
Turn the question into a short list
- Attribution for subscription apps Subscription apps earn money weeks after the install. How to tie trial starts, first payments, renewals and cancellations back to the ad that brought the user.
- Attribution for mobile games Mobile games earn from in-app purchases, ads or both, and buy installs across many networks. What a game needs to measure and which plan features that requires.
- Attribution for shopping apps Shopping apps need order value, repeat purchases and links that open the right product. How to measure ads, email and web traffic for a commerce app.
- Attribution for fintech apps In a finance app the valuable step happens days after install and often on a server. How to attribute sign-ups, verification and first transactions to ads.
- Attribution for media and content apps News, video, audio and reading apps earn from attention. How to attribute ads and shared links to readers who return, and which engagement events to track.
- Attribution for delivery and on-demand apps Delivery, ride and on-demand service apps live on completed orders in specific areas. How to attribute first orders, repeat orders and promo codes to ads.