A subscription app, a game and a shopping app ask different things of attribution. Start from your app type and the list gets short.
Start here
- Best mobile attribution tools for your kind of app Which mobile attribution tools fit subscription apps, games and commerce apps, based on what each tool says about itself.
Guides
- Attribution for subscription apps Subscription apps earn money weeks after the install. How to tie trial starts, first payments, renewals and cancellations back to the ad that brought the user.
- Attribution for mobile games Mobile games earn from in-app purchases, ads or both, and buy installs across many networks. What a game needs to measure and which plan features that requires.
- Attribution for shopping apps Shopping apps need order value, repeat purchases and links that open the right product. How to measure ads, email and web traffic for a commerce app.
- Attribution for fintech apps In a finance app the valuable step happens days after install and often on a server. How to attribute sign-ups, verification and first transactions to ads.
- Attribution for media and content apps News, video, audio and reading apps earn from attention. How to attribute ads and shared links to readers who return, and which engagement events to track.
- Attribution for delivery and on-demand apps Delivery, ride and on-demand service apps live on completed orders in specific areas. How to attribute first orders, repeat orders and promo codes to ads.
The operator's product
- Which app types Airbridge Core fits Airbridge Core can suit subscription, shopping and content apps that advertise on four ad channels. Games on many networks and apps with custom events need Growth.