Which app types Airbridge Core fits

The short answer by app type

Core is Airbridge's self-serve plan with a published price, and Growth is quoted by sales. Which one fits depends less on your category than on two questions: do you advertise only on Meta Ads, Google Ads, Apple Ads and TikTok, and are standard events enough for you?^[1]

The table is our reading of the plan limits. Airbridge does not publish a fit by app type.

Why Core lines up with subscription apps

Core's own page is written for subscription apps, and three included features match what they measure. You can connect a subscription billing tool so that trials, payments and renewals land on the campaign that brought the user. It counts as one of the 2 third-party integrations included in Core.^[2] Signal Hold, on supported ad channels, holds a conversion postback for up to 24 hours and drops it if a matching cancellation arrives.^[1] Predictive LTV estimates revenue for a period of up to 180 days.^[1] The subscription guide explains why they matter.

What shopping, content and delivery apps get

These app types lean on links and repeat use. Core includes deferred deep links, QR codes, web-to-app attribution and re-engagement attribution.^[1] Its reports cover revenue, funnels and retention.^[2] Those are the tools the shopping and delivery guides rely on.

A content app should look at the event rule before anything else. Core collects standard events such as install, purchase and sign-up.^[1] If "article completed" or "episode finished" is the event you steer by, that is a custom event and it needs Growth.

Where app type pushes you to Growth

This is a partial list: the Growth-only items that decide the answer for an app type.^[1] The full plan contents are on what Airbridge Core includes.

• Games: ad networks beyond the four channels, custom events such as "level reached", fraud detection, and PC and console attribution. See the games guide.
• Fintech: custom events such as "account approved", and fraud detection.
• Shopping: web event measurement. Core's web SDK supports web-to-app tracking only.
• Any type at scale: raw data export.

Price and event volume

Core has a 30-day free trial, then costs from $40 a month with 500,000 data points included and $0.0001 for each one above that, with no annual contract.^[1] App type affects the bill through events per user: an app with frequent sessions and many events per user uses data points faster.

How to decide

1. List your ad channels. Any outside the four means Growth.
2. List the events you need and mark which are standard.
3. Estimate monthly events. Above the 500,000 included, each data point costs $0.0001, so work out the bill.
4. If your channels and events fit and the bill is acceptable, use the free trial to confirm with real data.